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	<title>Alejandro  Rivas-Micoud</title>
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	<link>http://alejandrorivasmicoud.com</link>
	<description>Ideas can Change the World</description>
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		<title>Saving the Euro</title>
		<link>http://alejandrorivasmicoud.com/wp/saving-the-euro</link>
		<comments>http://alejandrorivasmicoud.com/wp/saving-the-euro#comments</comments>
		<pubDate>Mon, 09 Apr 2012 19:45:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[debt]]></category>
		<category><![CDATA[deflation]]></category>
		<category><![CDATA[euro]]></category>
		<category><![CDATA[eurozone]]></category>
		<category><![CDATA[financial crisis]]></category>
		<category><![CDATA[fiscal pact]]></category>
		<category><![CDATA[gold standard]]></category>
		<category><![CDATA[monetary system]]></category>
		<category><![CDATA[money supply]]></category>
		<category><![CDATA[spain]]></category>
		<category><![CDATA[spanish economy]]></category>

		<guid isPermaLink="false">http://alejandrorivasmicoud.com/?p=332</guid>
		<description><![CDATA[It is clear to most observers that the Eurozone is in deep trouble. As the crisis deepens, a potential breakup is no longer considered a hypothetical “dark swan” outlier, but rather a very real and frightening possibility. This is leading savers and investors in “peripheral” nations to move their assets offshore, thus accentuating the crisis. [...]]]></description>
			<content:encoded><![CDATA[<p>It is clear to most observers that the Eurozone is in deep trouble. As the crisis deepens, a potential breakup is no longer considered a hypothetical “dark swan” outlier, but rather a very real and frightening possibility.</p>
<p>This is leading savers and investors in “peripheral” nations to move their assets offshore, thus accentuating the crisis.</p>
<p>Countries like Germany will be even less keen to see the ECB take actions to head off the crisis if this means that in the event of failure they will be left with greater losses because of the resulting devaluation of ECB assets.</p>
<p>In other words, as the possibility of a breakup increases and becomes more plausible, the incentives for almost everyone will be to adopt policies that increase the likelihood of such an event.</p>
<p>In order to analyze what brought us to this situation, and what can be done to avoid a breakup, it is useful to compare the situation of the Eurozone countries with that of the countries that participated in various gold standard monetary systems during the 19<sup>th</sup> and early 20<sup>th</sup> centuries.</p>
<p><span style="text-decoration: underline;">The Eurozone Monetary System; A Virtual Gold Standard</span></p>
<p>One of the characteristics of gold-based monetary systems is that the central bank does not control the money supply, absent a devaluation of its currency vis a vis gold.</p>
<p>In other words, if a country starts to run up surpluses in its external account, gold flows into the country, thus increasing its money supply, and eventually leading to inflation.</p>
<p>Conversely, those countries that run a deficit in their external accounts experience a net outflow of gold, thus decreasing their money supply, and eventually leading to deflation.</p>
<p>This creates economic cycles with deep peaks and troughs, i.e. bubbles and depressions, as happened during the 19<sup>th</sup> century. These cycles only became less pronounced with the progressive abandonment of the gold standard from the 1930s through the end of the 1960s.</p>
<p>The current situation in the Eurozone echoes the problems encountered with gold standards in the past; investments are flowing to the perceived safety of the German economy, which due to the Euro has a relatively low exchange rate, and out of countries which due to the Euro have a relatively high exchange rate in relation to their competitive position.</p>
<p>This is similar to the situation of France and the UK during the gold standard of the interwar period, when the low exchange rate of France and the high exchange rate of the UK versus gold resulted in a net inflow of gold to France and a net outflow from the UK, resulting in a boom in France and a bust in the UK.</p>
<p>The interest rate “risk premium” of peripheral Euro zone countries is the result of investors flowing into German assets, decreasing German interest rates, and flowing out of most other countries, increasing their interest rates and the “spread” with those of Germany.</p>
<p>This is making a defense of the Euro an increasingly costly exercise. As long as the competitiveness of Germany vs other Eurozone countries remains lopsided, investment and trade-based monetary flows will continue to pour into Germany and out of peripheral countries. No amount of financial “firewalls” will prevent this.</p>
<p>In the absence of other flows of capital or labour to counteract these forces, the only adjustment mechanism is through inflation in Germany, a political non-starter, or “internal devaluations” in peripheral countries, a fancy name for painful and destructive deflation.</p>
<p>For a discussion on deflation and its deadly effects in the presence of nominally static debt burdens see: <a title="Cash is Debt, Debt is Equity" href="http://alejandrorivasmicoud.com/wp/cash-is-debt-debt-is-equity">http://alejandrorivasmicoud.com/wp/cash-is-debt-debt-is-equity</a></p>
<p>What about the US? Does the same process not happen between Texas, currently experiencing an oil boom, and Pennsylvania, in the throes of a painful industrial restructuring?</p>
<p>Yes and no. The same investment flows occur, also as a result of changes in competitive position, investment attractiveness and other factors, but they are ameliorated by two key factors that the Eurozone lacks.</p>
<p><span style="text-decoration: underline;">The influence of labour mobility and fiscal policy</span></p>
<p>In any monetary union such as in the US or the Eurozone, there will be situations when one region or country is experiencing a cyclical downturn and others a cyclical upturn.</p>
<p>In a monetary union where there is strong labour mobility and where there exists a federal structure of tax and spending, such as in the US, labour moves out of depressed areas, federal taxes in the affected area decrease automatically, and spending on unemployment compensation and other types of social programs increase automatically.</p>
<p>In other words, there is an automatic and countercyclical decrease in the tax burden and the labour supply, and an increase in federal spending in the depressed region, and thus there is less of a need for an “internal devaluation”, so the competitiveness adjustment is much less painful.</p>
<p>There is significantly less labour mobility in the Eurozone than in the US, partially because of cultural and language barriers, so this type of stabilizer works less effectively in Europe.</p>
<p>On the fiscal and spending side, most European taxes are national so central Eurozone taxes work less effectively as a stabilizer than in the more federal system of the US.</p>
<p>European Union spending is based on pre-existing arrangements and bear no relation to the cyclical state of the individual European economies; the automatic stabilizing effect of increased US federal spending in depressed regions does not take place in an equivalent fashion in the Eurozone.</p>
<p>This situation would be sufficiently challenging in and of itself, but present fiscal policy choices have compounded it, by accentuating rather than counteracting the negative cyclical status of Eurozone economies.</p>
<p><span style="text-decoration: underline;">One Size fits all Eurozone Fiscal Policy</span></p>
<p>On March 2 2012 a “Fiscal Pact” was signed whereby all governments of the Eurozone committed to a balanced budget, independent of the state of their economic cycle.</p>
<p>In order to analyze this policy, it is useful to distinguish between structural deficits and cyclical deficits.</p>
<p>The former are deficits that would exist even in a situation where the economic cycle is neutral or positive, thus an economy operating at its full “potential”.</p>
<p>If we take the example of Spain, which had a balanced and even surplus government budget prior to the advent of the crisis, (and a low debt to GDP ratio compared to most European countries), it is clear that the deficit it is currently experiencing is due to the current cyclical downturn, one in which 24% of the working population is unemployed. In other words, its deficit is “cyclical”, not “structural”.</p>
<p>Asking such a country to enact austerity measures makes no sense; these measures will depress economic activity even more, making the deficit higher, not lower.</p>
<p>The recent adverse reaction of the bond markets to the austerity measures enacted by the new Spanish administration on March 30 2012 have been interpreted as meaning they were viewed as “insufficient” by the markets.</p>
<p>Equally possible is to interpret the reaction as an acknowledgment that the harsh medicine will not cure the patient, and may end up killing it.</p>
<p>Even in countries where a structural deficit does exist, such as Greece, the focus should be on eliminating only that part of the deficit that is structural, not the portion that is cyclical, although in this specific case dealing with the clearly unsustainable debt to GDP ratio is also necessary.</p>
<p>Current Eurozone policies will continue to fail in their declared purpose and will end in tears unless a solution is devised that takes into account the need to rebalance intra-region cycle disparities through other than solely deflationary policies.</p>
<p><span style="text-decoration: underline;">Proposed Solution</span></p>
<p>-The European Stability Financing Facility (EFSF) should be turned into a bank that is fully backstopped and financed by the ECB;</p>
<p>-Structural surplus or neutral countries that are in recessionary conditions would be allowed and encouraged to maintain a cyclical deficit, as long as they did not incur a structural deficit.</p>
<p>If stimulus measures were enacted, these would be conducted through tax cuts rather than spending programs so as to allow for them to be discontinued easily if circumstances warranted.</p>
<p>The encouragement would take the form of the EFSF purchasing government bonds to enable and ensure a reasonable risk premium;</p>
<p>-Structural deficit countries, regardless of the stage of the economic cycle, would be encouraged to decrease spending, with the encouragement taking the form of the EFSF and the ECB selling the government bonds it held of the structurally deficit country in the absence of said country taking agreed steps to reduce and eliminate the structural deficit (but not the cyclical deficit).</p>
<p>This makes far more sense than the use of financial penalties, which, in the context of a government that may be insolvent, is counterproductive and not very credible;</p>
<p>-Countries with a high debt to GDP ratio would be encouraged to privatize and sell off state assets and use the proceeds to reduce debt, using the above incentivizing mechanisms of the EFSF and ECB;</p>
<p>-In the absence of agreed steps to reduce and eliminate structural deficits, and/or the privatization of state assets to reduce debt, government defaults would be allowed for national governments and no intervention to prevent them would take place.</p>
<p>The EFSF would invest in financial entities that entered into technical insolvency as a result of a government default, after a full debt to equity conversion had taken place, at market values of both equity and all tiers of debt (i.e.; not taking into account seniority of debt per se, except indirectly in the sense of the market valuation of the various classes of debt and equity).</p>
<p>This would enable a re-launch of financial “zombie” banks, with an entirely new capital structure that having been effected at “mark to market” values would not imply a loss for the EFSF or the ECB or taxpayers;</p>
<p>-Deficit countries, whether structural or cyclical, would be encouraged to continue and deepen supply side programs such as reforms of the labour market and of inefficient spending programs.</p>
<p>To the extent spending were reduced through these actions, additional spending, in particular in terms of investment, would be allowed as long as the structural deficit remained neutral or in surplus;</p>
<p>-European Union spending programs would be gradually restructured such that they automatically take into account the economic cycles of the countries benefitting from them.</p>
<p>The above actions are not a panacea. Ultimately the disparity in the relative competitiveness and investment attractiveness of Eurozone countries needs to be reduced.</p>
<p>By allowing this convergence to take place with less of a deflationary mechanism, the above policy mix will ensure that it takes place gradually, within a common Eurozone monetary system, rather than drastically through a breakup and a resulting devaluation of Eurozone expelled countries, with all this would entail.</p>
<p><span style="text-decoration: underline;">Conclusion</span></p>
<p>The current crisis of the Euro echoes other crises of rigid fixed exchange rate systems, whether that of the gold standard of the interwar period, or the Argentine-US Dollar parity of the 90s, or the forced exit of the pound from the European Exchange Rate Mechanism (ERM) in 1992.</p>
<p>Fixed parity systems tend to end badly because they are not accompanied by measures allowing for a more flexible and countercyclical balancing of demand and supply between regions and countries as these regions and countries experience changes in their competitiveness and attractiveness as an area to invest in.</p>
<p>Fixed rate monetary systems can work for long durations of time as long as the countries that tie themselves to a strong currency (e.g.: Hong Kong and China to the US dollar) are experiencing export-led growth with a low exchange rate, which is not the case with peripheral Eurozone countries.</p>
<p>But even export-led low fixed exchange rate systems cannot last forever, as the country experiencing outflows (e.g.: the UK in the interwar gold standard period, and the US currently) cannot sustain forever the net outflow (of gold or dollar denominated debt as in the case of the US).</p>
<p>The use of deflation as a means to readjust wages, prices and competitiveness is a tremendously inefficient and destructive means of adjusting competitiveness between countries in a fixed rate system, due to the static nature of nominal debt (see: <a title="Cash is Debt, Debt is Equity" href="http://alejandrorivasmicoud.com/wp/cash-is-debt-debt-is-equity">http://alejandrorivasmicoud.com/wp/cash-is-debt-debt-is-equity</a>)</p>
<p>By taking into account the difference between structural deficits and cyclical deficits and using countercyclical fiscal policies in the latter, as well as continued supply side reforms and a mechanism for refloating failed financial institutions in a seamless and non-taxpayer costing mechanism, the Euro zone can palliate the effects of “internal devaluations” and ultimately the Euro can survive and prosper.</p>
<p>On the other hand, continuing with the current policy mix will only end in a breakup, government and financial institution defaults, devaluations, and a financial crisis even worse than that of 2008.</p>
<p>The ultimate cost of such a choice for Europe and the world will be in direct proportion to how long the current policy mix is maintained.</p>
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		<title>Leverage the Internet to Eliminate the US Trade Deficit</title>
		<link>http://alejandrorivasmicoud.com/wp/leverage-the-internet-to-eliminate-the-us-trade-deficit</link>
		<comments>http://alejandrorivasmicoud.com/wp/leverage-the-internet-to-eliminate-the-us-trade-deficit#comments</comments>
		<pubDate>Fri, 16 Mar 2012 22:12:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://alejandrorivasmicoud.com/?p=327</guid>
		<description><![CDATA[An Underleveraged Channel for US Exports. The US Trade Deficit. The latest monthly figures show a monthly trade deficit of over $52 billion in January 2012, and over $550 billion in 2011, equivalent to 3.6% of nominal GNP. The US has not had an annual trade surplus since 1973. The Internet. Due to a more [...]]]></description>
			<content:encoded><![CDATA[<p><strong>An Underleveraged Channel for US Exports.</strong></p>
<p><span style="text-decoration: underline;">The US Trade Deficit.</span></p>
<p>The latest monthly figures show a monthly trade deficit of over $52 billion in January 2012, and over $550 billion in 2011, equivalent to 3.6% of nominal GNP. The US has not had an annual trade surplus since 1973.</p>
<p><span style="text-decoration: underline;">The Internet.</span></p>
<p>Due to a more competitive distribution system, tax differences, and the leveraging by foreign competitors of variable cost based pricing to gain market share, products tend to be less expensive when sold in the US. Regardless of where they were manufactured.</p>
<p>This has led many foreign consumers to attempt to purchase in the US all kinds of consumer goods, even when they are manufactured in their own country.</p>
<p>And yet, most of the time they cannot, unless they travel here.</p>
<p>Why? Because we don’t let them. By “we” I refer to the website(s) where US residents can purchase these products and services.</p>
<p>When purchasing from overseas, potential consumers frequently encounter the following types of issues in US e-commerce sites:</p>
<p>-The site has inadvertently not allowed for the possibility of foreign purchases, and its forms demand US telephone numbers, and/or US addresses, and/or US based credit cards (even when the purchaser is one of the over 4 million US citizens, excluding the military, who live abroad);</p>
<p>-The e-commerce site has purposely excluded non-US residents from purchase, and redirects them to one of their foreign distributors, in order to maximize margins with low volume but high priced sales through these frequently restrictive distribution channels;</p>
<p>-The e-commerce site has purposely excluded non-US residents from purchase because of copyright issues (e.g.: itunes), and (sometimes) directs them to a local version with local copyright material.</p>
<p>Of the above three reasons, the last two can perhaps be justified through necessity (copyright) or profit maximization (price segmentation per channel), although in the latter case this is often a shortsighted policy.</p>
<p>But from the perspective of the US as a country, with a net external debt/investment position approaching $4 trillion, it makes absolutely no sense that perhaps the greatest distribution channel of all time, the Internet, is not being used to bypass restrictive market barriers, anti-competitive price segmentation strategies and other conduct that results in lower exports.</p>
<p><span style="text-decoration: underline;">What can be done?</span></p>
<p>The Obama Administration has set a goal of doubling exports of 2010 by 2015, and this seemingly ambitious goal is on track, so far. But is it enough? Imports are also growing quickly, and the trade deficit shows no sign of disappearing soon.</p>
<p>No doubt that investing in education, infrastructure and using the tax code to incentivize manufacturing will all help.</p>
<p>But there is a relatively simple action the administration could do to radically increase the exports of US goods and services <strong><em>directly to foreign customers, </em></strong>bypassing restrictive market barriers and high margin yet low volume competition-restricting channels; by leveraging the huge potential of e-commerce.</p>
<p>The administration should require that all e-commerce sites in the US of a certain volume comply with the following:</p>
<p>-<em>Export friendly User Interfaces: </em>Designed<em> </em>for foreign telephone numbers, addresses, credit cards and other non-US e-commerce usage;</p>
<p>-No restrictions on having a US residence, telephone number or credit card in order to purchase;</p>
<p>-Precedence of these rules over whatever private contracts, such as restrictive distribution obligations, that may be in place with foreign channels.</p>
<p>And then, use PR, commerce department advertising and social media initiatives to announce to the world that the US is now truly open for business.</p>
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		<title>Apple Products Are Not Intuitive</title>
		<link>http://alejandrorivasmicoud.com/wp/apple-products-are-not-intuitive</link>
		<comments>http://alejandrorivasmicoud.com/wp/apple-products-are-not-intuitive#comments</comments>
		<pubDate>Fri, 09 Mar 2012 01:32:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[intuitive design]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[steve jobs]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://alejandrorivasmicoud.com/?p=294</guid>
		<description><![CDATA[It may seem counter intuitive, but they are not. What they are is “coherent” and the rules and proceses used to interact with them are consistent throughout; so even if you have to “learn” a new methodology of interaction, once you learn it, you are never surprised because it is applied commonly throught the user [...]]]></description>
			<content:encoded><![CDATA[<p>It may seem counter intuitive, but they are not. What they are is <strong><em>“coherent” </em></strong>and the rules and proceses used to interact with them are consistent throughout; so even if you have to “learn” a new methodology of interaction, once you learn it, you are never surprised because it is applied commonly throught the user interfaces.</p>
<p>In the same way that a reader or movie goer is willing to temporarily “suspend their disbelief” and enjoy a story, as long as the internal rules of the story, whether they are based on magic, science fiction, or speculation, are consistent and coherent and obey this “internal logic”, a good interface design does not need to be “intuitive”. It can be completely different than every method of interaction our education, experience and even genes have conditioned us for (think “mouse” or “pinching two fingers together on a screen”), as long as they are coherent and consistently applied.</p>
<p>What Steve jobs was brilliant at doing (in addition to overseeing and ensuring a “coherent” and “consistent internal logic” user interface experience for every revolutionary interface innovation Apple came up with) was in “virally educating” us in the new methods, processes, rules and interaction methods he and his colleagues invented. He did this with an inimitable flair for promotion and PR, in such a way that all of us virally extended his “lessons” to each other, thus mutually educating us all in the new and usually revolutionary (but not intuitive) user interface experience method and interaction that Apple had created.</p>
<p>Since Apple products have almost always been devised with a coherent set of rules that consistently apply whatever new internal logic Apple has devised, we are greatly gratified that after learning the new interaction method, it works! Everywhere throughout the device. We only need to learn one new set of rules, and almost never need to go back to an instruction manual. The internal logic and set of rules is consistent throughout. But it is not “intuitive” (and could not be “revolutionary” if it was) and if Steve and Apple had not brilliantly educated us through inimitable PR in the new method, we might have taken some time in learning how to use the cool new device and user interface interaction method.</p>
<p>This is what I believe Steve Jobs really meant when he claimed that market research was not necessary: “it is not the consumer’s job to know what they want&#8230;” He and his team decided what we should like and want, based on their revolutionary &amp; innovative skills and design flair, but, most importantly, having chosen a certain method of interaction, they made sure it was consistently and coherently applied throughout the product.</p>
<p>Perhaps this is why so many competitors have difficulty emulating Apple; they are trying to <em>innovate </em>(i.e.: create a revolutionary product and experience), and at the same time, make it <em>intuitive</em>, which I believe is a contradiction in terms. What they need to do is innovate, make the innovation and its new set of rules coherent throughout the user experience, and then, if possible, launch with a lot of fanfare! And forget about intuitive&#8230;</p>
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		<title>Leveraging video to bring customer insight into the 21st century; Userlytics and UShowTell</title>
		<link>http://alejandrorivasmicoud.com/wp/arms-most-recent-ventures</link>
		<comments>http://alejandrorivasmicoud.com/wp/arms-most-recent-ventures#comments</comments>
		<pubDate>Tue, 20 Dec 2011 23:17:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video sharing]]></category>
		<category><![CDATA[viral videos]]></category>

		<guid isPermaLink="false">http://alejandrorivasmicoud.com/?p=267</guid>
		<description><![CDATA[Through the commercial launch of Userlytics in 2011, customer insight, customer feedback, and user experience need no longer be a drawn out and logistically complex and costly process to obtain. Traditional focus groups &#38; usability lab studies can now be supplemented by real time insights, garnered with no bias, directly from respondents homes or workplaces, [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://alejandrorivasmicoud.com/wp-content/uploads/2011/12/userlytics_logo.png"><img class="alignright size-full wp-image-280" title="userlytics_logo" src="http://alejandrorivasmicoud.com/wp-content/uploads/2011/12/userlytics_logo.png" alt="" width="230" height="107" /></a>Through the commercial launch of Userlytics in 2011, customer insight, customer feedback, and user experience need no longer be a drawn out and logistically complex and costly process to obtain. Traditional focus groups &amp; usability lab studies can now be supplemented by real time insights, garnered with no bias, directly from respondents homes or workplaces, at a cost that makes &#8220;customer sanity checks&#8221; possible on a daily basis for product &amp; market development and optimization.</p>
<p>A unique technology (online Video-in-Video), enables companies to see their clients and, simultaneously, what their clients see, react to, interact with, listen to and say. All in the same composited <a title="Video-in-Video" href="http://www.userlytics.com/sample-clips">Video-in-Video</a>.</p>
<p>An excerpt from the <a title="Userlytics" href="http://www.userlytics.com/why-userlytics">Userlytics </a>website:</p>
<blockquote><p>Userlytics schedules, recruits and executes in-home panels for anything from pre-market banner and creative testing to application and website usability-testing. Userlytics is truly unique as it records participants using their own webcams (facial expressions and spoken thoughts), and their actions on their desktop (what they do), as they work through the creative being tested.</p></blockquote>
<p>More recently, we been developing a new way and complementary to generate insights and feedback: <a title="uShowTell" href="http://ushowtell.com">uShowTell</a>. By allowing companies to create contests for the best &#8220;Video Experience&#8221; feedback, and contributors to spontaneously identify issues and problems, and then embed on their site(s) and sell the resulting &#8220;Video Experience&#8221; videos (with a free preview), companies no longer have to worry that their research may be asking the wrong questions; respondents will proactively provide the answers and issues that are of real concern and interest to them.  The website is still in beta testing, but should be available to the general public worldwide in early 2012. Those who would like to kick the tires during beta testing are encouraged to sign up on <a href="http://ushowtell.com">the site</a>.</p>
<p><a href="http://alejandrorivasmicoud.com/wp-content/uploads/2011/12/ushowtell_logo_white.png"><img class="aligncenter size-medium wp-image-278" title="ushowtell_logo_white" src="http://alejandrorivasmicoud.com/wp-content/uploads/2011/12/ushowtell_logo_white-300x90.png" alt="" width="300" height="90" /></a></p>
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		<title>Cash is Debt, Debt is Equity</title>
		<link>http://alejandrorivasmicoud.com/wp/cash-is-debt-debt-is-equity</link>
		<comments>http://alejandrorivasmicoud.com/wp/cash-is-debt-debt-is-equity#comments</comments>
		<pubDate>Tue, 13 Dec 2011 18:11:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[debt crisis]]></category>
		<category><![CDATA[economics]]></category>
		<category><![CDATA[finance]]></category>

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		<description><![CDATA[Why cash is debt The invention of paper money is attributed to China around 806 AD, as a private substitute for a lack of copper. Its usage on a significant scale through public issuance was started in 1023 AD by the Song dynasty. Kublai Khan, by decreeing its acceptance on pain of death, and by [...]]]></description>
			<content:encoded><![CDATA[<h3>Why cash is debt</h3>
<p>The invention of paper money is attributed to China around 806 AD, as a private substitute for a lack of copper. Its usage on a significant scale through public issuance was started in 1023 AD by the Song dynasty. Kublai Khan, by decreeing its acceptance on pain of death, and by confiscating gold and silver, made it a credible monetary system during the time period of Marco Polo in the 13<sup>th</sup> century.</p>
<p>However, if we look at money, private or public, as a <em>contractual</em> store and exchange of value, then the cuneiform tablets of Babylonian traders used to facilitate trade 2000 years before Christ, are the first recorded instances of contractual obligations of value, i.e., debt.</p>
<h3>What is the difference then, between cash and debt?</h3>
<p>The former is a contractual obligation, usually enforced by a government with a monopoly of issuance, whereby all types of obligations are redeemable at fixed units of value, between all subjects, using freely exchangeable pieces of paper.</p>
<p>How is this different from freely exchanging in a market other pieces of paper, with contractual obligations and defined units of value, that are called debt instruments of one type or another (bonds, receivables, letters of credit, etc.)?</p>
<p>The answer is, not very.</p>
<p>There are two principal differences. Debt is usually not as easy to trade or exchange, so it has less <em>liquidity</em> than cash. And debt usually carries an explicit cost to the transmitter of paper and receiver of value (the debtor), and thus a return, or interest, for the receiver of paper and transmitter of value (the creditor)</p>
<p>These two differences are linked, in that the value received by the creditor, the interest, is a function of the lower liquidity of debt vis a vis cash. The higher the liquidity of the debt instrument, for example U.S. treasury bills, the lower the cost or interest paid.</p>
<h3>Why debt is another form of equity</h3>
<p>But what about equity? Is it not just another type of contractual obligation, with a variable as opposed to a fixed cost?</p>
<p>Exactly.</p>
<p>And, crucially, the cost, being variable, is not limited to a range of zero and any positive amount, but can also be negative. The creditor (called the investor when speaking of equity), shares in the added value that may occur, but also shares in the loss, and can suffer a negative return.</p>
<p>So it seems that this is the crucial difference between debt and equity; the creditor is guaranteed a fixed price for the liquidity implied in the specific instrument of debt, whereas the investor is not guaranteed anything, may even lose value, but will share in the return, no matter how high.</p>
<p>Right?</p>
<p>Wrong.</p>
<p>This assumption, embedded in the mindset and contractual systems and financial systems that have evolved since the time of the Mesopotamians is a fundamental cause of booms and busts, and crucially, of the severe damage caused by busts in the economic cycle.</p>
<p>The key to correcting this misperception is to realize that creditors <em>also can receive negative returns</em>, despite the supposedly guaranteed nature of their contracts.</p>
<p>Liquidity and its relation to returns on cash, debt and equity, again provides the underlying cause. When the financial condition of a household, or a company, or a sovereign debtor, is impacted negatively to such a point that the ability to sell the obligation diminishes or even disappears, and the debtor cannot fulfill its obligations, the creditor becomes an investor, and owner. Debt has been transformed into equity.</p>
<p>Is this a problem?</p>
<p>It depends. If the transformation from debt to equity were a relatively smooth process, such as can happen with instruments that explicitly cover this type of eventuality, then it need not be a damaging event; ownership changes, and the debt investor is revealed as a “senior” equity holder. Life goes on.</p>
<p>Unfortunately, most contractual obligations do not explicitly prepare for this eventuality, so countries have evolved a legal code that handles this transition, namely the bankruptcy code.</p>
<p>As someone who has managed significant business restructurings on both sides of the table I can say from first hand experience that the bankruptcy process is an inherently inefficient as well as inequitable manner of transforming debt into equity.</p>
<p>It takes time. Companies and households are in limbo during the process. The underlying value of the assets, whether the company goodwill and reputation and adherence of customer, supplier and employee stakeholders, or the neighborhoods where houses are in the process of being foreclosed, suffer tremendously.</p>
<p>To add insult to injury, the remaining value is often captured by the trustees and administrators of the process. This leaves the creditor/new owners with much less than they should and could have received.</p>
<p>But more importantly, when the above process occurs in the context of a systemic fall in liquidity and thus asset values, the resulting destruction feeds upon itself in a vicious cycle of deep recessions or even depressions.</p>
<h3>Why do booms &amp; busts occur? Are they inevitable?</h3>
<p>If we agree that cash is a form of debt, and that debt is also a form of equity, we can analyze what happens when liquidity falls for these various forms of contractual obligations of value.</p>
<p>The amount of cash on hand is usually only a small subset of the total amount of <em>nominal </em>cash in an economy. In other words, we place most of our cash in some type of financial institution, with different returns and associated liquidity (e.g.: checking accounts, mutual funds, short term bonds, long term bonds, etc.)</p>
<p>These entities then use the proceeds to lend or invest in other entities, which then place their surplus cash in other financial institutions.</p>
<p>Governments regulate some of these financial institutions as to the amount of cash on hand (or debt that is very liquid and thus very similar to cash) that they must hold as a proportion of total assets.</p>
<p>In a panic like those that were common in the 19<sup>th</sup> century, if everyone tries to redeem their holdings, the financial entities are unable to meet their obligations, liquidity dries up, returns on all types of assets become negative, and we enter a typical bust.</p>
<p>Classical economists thought that booms and busts were self-correcting if the market were allowed to function. They thought that in a boom the expansion pushed up wages and prices and asset values, and then, during the inevitable correction or bust all of these would fall until a new equilibrium were reached.</p>
<p>During the great depression, Treasure Secretary Andrew William Mellon famously advised President Herbert Hoover: &#8220;liquidate labor, liquidate stocks, liquidate farmers, liquidate real estate… it will purge the rottenness out of the system. High costs of living and high living will come down. People will work harder, live a more moral life. Values will be adjusted, and enterprising people will pick up from less competent people.&#8221;</p>
<p>Well, values were adjusted, down, and I have no comment on whether morality improved. But the system did not find its way to a new equilibrium, and kept on falling and destroying value, economic activity, companies, employment and the very fabric of society.</p>
<p>The New Deal, and most especially the advent of World War II, ended the Great Depression. Keynes theorized that this was because government had stepped in to replace the final demand that the private sector was no longer creating, turning a vicious cycle into a virtuous one, and inaugurating a new era of economics.</p>
<p>He was right on the effects, but not in his conclusion. The demand created by the government in its new deal initiatives and World War II, as well as new financial regulations that restored faith in financial institutions, all played a part in ending the great depression. However, this method of restoring equilibrium is inherently costly and ultimately unsustainable, as can be seen with the current crisis in the U.S. and particularly some countries in Europe. There is a better way.</p>
<h3>What happens in a bust</h3>
<p>When an economy contracts, in classical theory, wages, prices and assets fall to market clearing prices, at which a new equilibrium is found, and full employment at lower wages, prices and asset values restored.</p>
<p>Keynes said that one flaw in this view is that wages are “sticky” and for a variety of reasons, do not fall to market clearing rates, thus leaving a permanently unemployed segment of the population, which thus decreases aggregate demand, worsening the problem.</p>
<p>No doubt this does play an effect, especially since the more specialized labor becomes, the less it can be viewed as a commodity. The value of an employee with accumulated knowledge of the internal &amp; external processes of a company, and his internal &amp; external networks is not the same as an equivalent unemployed worker, and thus is not easily substituted at anything close to equivalent prices.</p>
<h3>The effects of deflation &amp; debt.</h3>
<p>A more pernicious problem than wages however is the “stickiness” of debt. In theory, according to most debt contracts, its value cannot go below its nominal value. In reality, as shown by the prices of debt where a liquid market exists, debt can easily and often does fall below its theoretical contractual value.</p>
<p>Even though a buyer may acquire on the open market a debt instrument at 80, 50 or 10 cents on the dollar, it can still ask for the full 100 cents from the original debtor. The problem is that the likelihood of being able to do so may be quite low and only enforceable through the expensive and value wasting process of bankruptcy.</p>
<p>In a contracting economy asset and commodity prices will fall, and wages may also fall, but debt, in theory, stays at the same contractual value, such that the total nominal debt (sovereign, corporate and individual household debt) rises as a proportion of GDP as the economy declines, and more importantly, as asset values decline; in other words, the amount debtors theoretically have to pay rises as a proportion of both their income and their net asset value.</p>
<p>The difference between the <em>market </em>value of the debt and its <em>nominal </em>value forces companies and individuals into bankruptcy, leaving the creditors, because of the inefficiencies of the bankruptcy process, with far less value, <em>below the “pre-bankruptcy” market value of the debt, </em>and thus less able to settle with their own creditors, thus creating a self reinforcing vicious and potentially never ending cycle.</p>
<p>A system whereby debt were treated as the most senior type of equity, where debtor conversions to owners or partial owners were handled in a structured, seamless and automatic manner, would enable a smooth adjustment of nominal debt values to real market values, <strong>without the value destruction of the bankruptcy process</strong>, thus maintaining a stable percentage of debt as a proportion of GDP and asset values, and thus removing this negative feedback mechanism.</p>
<h3>Implications of busts with static nominal debt for financial systems</h3>
<p>A second, and perhaps even worse effect of the “static” treatment of nominal debt during a downturn is its effect on the financial system, the transmission mechanism of cash, debt and equity, which are all different names for contractual agreements to store and exchange claims of value.</p>
<p>When a financial entity lends on a long term basis (lower liquidity) and borrows on a short term basis (higher liquidity), and when the liquidity of an economy systemically decreases due a downturn, the entity is faced with a conundrum; it cannot sell its assets (long term debt) at market prices because the lower liquidity would entail a price below nominal value. So it doesn’t, and keeps the assets on its books, and is allowed to do so at <em>nominal value</em> even though this is a fantasy; its assets are no longer worth the nominal value on its books.</p>
<p>Were this entity to recognize its real “market based” situation, it might become insolvent, or require an extra capital injection, at a low valuation given the decreases in asset values. This would probably entail a change of management, something most self-interested executives will strive to avoid.</p>
<p>So the entity maintains a fiction that its assets are worth what it claims, while at the same time it is unable to monetize them at said value. Therefore it cannot make new loans, since its assets in cash terms are not worth what its balance sheet says. In effect, it no longer has cash, just wishful thinking.</p>
<p>This leads to the partial or complete non-functioning of the financial system as a transmission mechanism, converting financial entities from lenders and deposit taking institutions into speculators hoping that someday the value of their assets will recover.</p>
<p>Currently in Spain it is easier to sell a house with an existing mortgage than a house with no mortgage. Why? Because in the former case the buyer can simply replace the debtor, and the bank need not come up with “new” money. Money they simply do not have, as Spanish financial entities have become the largest holders of real estate in the country, at nominal, but not market clearing prices on their balance sheets, unable to transform their assets (debt) into cash without compromising their “nominal” solvency.</p>
<p>The ensuing credit crunch destroys the economy further, with the monetary authorities unable to rescue the economy; reductions in interest rates for financial entities to borrow at from the central bank have little or no effect and are not converted into monetary injections into the economy. The famous “pushing on a string” that Keynes noted.</p>
<p>Keynes saw that in a scenario where nominal prices are declining, even zero interest rates, the theoretical limit to which central banks could push interest rates down, might still imply high “real” interest rates (the difference between nominal rates and the deflation rate). For example a zero nominal central bank interest rate, and a deflation rate of -10%, would imply a very high and punitive 10% real interest rate.</p>
<p>Quantitative easing, the purchase of vast sums of debt instruments through the creation of money, thus achieving the equivalent in economic terms of negative nominal rates, can palliate this effect.</p>
<p>However, to the extent that banks do not have a balance sheet that reflects market clearing prices, their transmission function will be vastly compromised, and quantitative easing cannot achieve its full potential.</p>
<h3>So why did the New Deal and World War II Work?</h3>
<p>If the private sector financial system is compromised and unable to serve its function of transmitting cash, debt and equity throughout the economy, then the economy, most of which is based on credit (from the Latin “Credo” meaning “I trust you”), will suffer drastically, and private aggregate demand will dramatically shrink.</p>
<p>Keynes was correct in his view that the U.S. Government, by stepping in and substituting its own demand for the private sector, both through the new deal initiatives and the effects of World War II, could palliate and overcome the resulting decrease in aggregate demand.</p>
<p>It could do so because if the government is buying lots of goods and services, and in addition does not have to worry about having a financial system because it can either print money, through the federal reserve, or borrow money directly from citizens (e.g.: “War Bonds”), or both, then <em>there is less need, during that time period, for a functioning financial “transmission lever” system. </em>The government in effects <strong>bypasses</strong> both the private sector and financial sector to create a sufficient level of aggregate demand.</p>
<p>However, a far more efficient and sustainable manner of solving the problem would be to force financial entities to adjust their balance sheets to market values, recapitalizing them either privately or publicly or both, with a view to ultimate privatization when asset values recover.</p>
<p>This entails the most efficient and lowest cost to the taxpayers and to society. The debt of the government does not necessarily rise as a % of GDP over the medium and long term, since it will recapitalize at market clearing prices, if it undertakes this function itself, and ultimately may make a profit, as has been shown with the limited initiatives in this regard carried out with the TARP program in the U.S.</p>
<p>This action restores a functioning financial system, that then carries out its purpose and allows private aggregate demand to recover equilibrium, without the government needing to carry out endless substitutions of aggregate demand, for sometimes inefficient purposes, and which at a certain ratio of government debt to GDP becomes in any event unsustainable, as seen currently in Greece and Italy.</p>
<h3>Proposed solutions.</h3>
<p>A functioning financial system, as a transmission lever for the economy, is an essential prerequisite for an advanced credit based economy. Financial institutions should be required to adjust their balance sheets to reflect market clearing prices. This would recognize the essential “equity” nature of debt.</p>
<p>Where necessary, these institutions would be recapitalized either through private means, public means, or combinations, with the government disposing of its stakes in a transparent and systematic manner as asset values recover.</p>
<p>The bankruptcy code and the commercial code could be changed such that whenever a corporation could not make good on its commitments, a series of private consortiums, selected through a regular “auction” and regulated process, would manage the entity, and earn a fee of the returns provided to the new owners (the creditors), without passing through bankruptcy courts, leaving commercial courts to govern any resulting conflicts between creditors (including pension plans and other “non-standard” creditors), while the company was sold, restructured, or winded down.</p>
<p>Properly instrumented, this could be done on a fairly routine basis, partially or fully, such that the negative value destruction of the current bankruptcy process is avoided.</p>
<p>Similarly, in the case of home foreclosures, non payment would result in a change of status from owner to renter, with a market based rental payment that would be maintained until the house were sold, at which point the former owner would share in part of the proceeds and the upside from the sale.</p>
<p>This would eliminate the needless and wasteful destruction of neighborhoods and asset values due to empty foreclosed homes, and allow foreclosed owners to maintain at least temporarily their residency, and share in the upside of any eventual sale.</p>
<h3>What about sovereign debt?</h3>
<p>When governments default, they also transmit partial ownership as a consequence, albeit in an indirect and much more diffused fashion. The nature of the transmission is quite different from how it occurs with corporations or households.</p>
<p>In the case of governments there are two types of default, devaluation or restructuring. In the case of devaluation, the resulting products, services and assets of the entire country can now be acquired at a lower cost by other countries, so the benefits of the partial ownership transfer, rather than going solely to the creditors, are shared amongst all other countries that trade with the defaulting country.</p>
<p>In the case of a restructuring something similar occurs through a drastic “internal devaluation” as credit dries up, asset prices fall, and other countries therefore also collectively benefit from reduced prices on assets, goods and products from the affected country.</p>
<p>In practice however, both types usually occur together, or consecutively, first an unsustainable level of restructuring and pain followed by a devaluation (e.g.: Argentina, circa 2001)</p>
<p>In effect, currency markets are marketplaces where different types of cash are valued one against the other. Debt, a type of cash, when excessive, causes the cash value of one country to decrease vis a vis the cash value of other countries’ cash, either gradually or suddenly.</p>
<h3>What happens when devaluation is not an option?</h3>
<p>The easy answer is that devaluation is always an option. In practice however, it may be postponed if the country in question is ready to go through an “internal devaluation” a fancy name for painful deflation and its attendant bankruptcies and suffering.</p>
<p>Countries in the Euro zone now face this painful choice. In the absence of a restructuring of the financial sector to allow market based monetization of its devalued balance sheet assets, if necessary through public based recapitalizations, the Euro zone is heading for a repeat of the U.S. Great Depression, followed by a breakup of the Euro zone, in effect a devaluation, when the pain becomes ultimately unsupportable.</p>
<p>It may be argued that the governments of many Euro zone countries do not have the capability to recapitalize their financial systems. To the extent this is true, then the manager of cash and therefore debt in the Euro zone, the ECB, must step in, directly or indirectly, to carry out this essential function.</p>
<p>Some may argue that this is against the ECB’s mandate, which is price stability and managing the liquidity in the financial system. But “price stability” should not be confused with “consumer price stability”.</p>
<p>Inflation and deflation should not be measured solely on the basis of the consumer price index; if asset values are plunging in every type of asset class, recently even with German government bonds, can this be labeled “price stability”? The ECB’s mandate <em>requires </em>it to stop the precipitous and systemic fall in asset values, which is <strong>“price instability”</strong>.</p>
<p>Furthermore, the distinction often mentioned in regards to its mandate between liquidity and solvency is semantic; if liquidity fails, in an advanced credit based economy, we are all insolvent. That is the implication of the nature of cash being another type of debt, which in turn is another form of equity, and of liquidity being the determinant of the pricing of all three; if liquidity fails, prices disappear, and there is no solvency where there are no prices and thus no markets.</p>
<h3>Conclusion</h3>
<p>The purpose of this paper has been to examine the nature of cash, debt and equity, and the artificial distinctions, biases and legal constructs that societies have encumbered their common nature with, as well as propose some solutions that can improve the functioning of the financial system.</p>
<p>As we become more interconnected on a global basis, with markets for different types of cash, debt and equity instruments becoming significantly intertwined, it is imperative we recognize the common nature of all three types of instruments. We need to devise the systems, legal instruments and conditions under which all three types of “value exchange contracts” dynamically change in relative values as conditions change, seamlessly and without hindrance from artificial constructs that do not change their essentially common nature, and simply raise severe costs during their inevitable changes in relative value.</p>
<p class="author"><a href="http://alejandrorivasmicoud.com/wp-content/uploads/2011/12/Cash-is-Debt-is-Equity.pdf" target="_blank">Download a PDF version</a></p>
<p class="author">The writer, a U.S. Nuclear Engineer with an MBA from INSEAD in France, is an entrepreneur who has created, restructured and sold companies in the U.S., Europe and Japan.</p>
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		<title>Alo´s Disruption of Spanish Telecom</title>
		<link>http://alejandrorivasmicoud.com/wp/alo%c2%b4s-big-break-into-spanish-telecom</link>
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		<pubDate>Mon, 01 Aug 2011 21:31:41 +0000</pubDate>
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		<description><![CDATA[Originally published by the Wall Street Journal In marketing, getting a message across is often more important than how it’s gotten across.  This is doubly true for newcomers into a given market, which not only have to make themselves look good but also overcome the public inclination toward the status quo in the process.  People [...]]]></description>
			<content:encoded><![CDATA[<h2><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;"><a title="Spanish Telecom Alo Bids Goodbye To Rivals With Pop Art, Low Rates " href="http://online.wsj.com/article/SB937950363247452821.html" target="_blank">Originally published by the Wall Street Journal</a></span></h2>
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<p>In marketing, getting a message across is often more important than how it’s gotten across.  This is doubly true for newcomers into a given market, which not only have to make themselves look good but also overcome the public inclination toward the status quo in the process.  People are averse to change, and when you’re in the business of changing people’s minds, it’s important to understand the minds you intend to change.<br />
Such was the case for Alo, the renamed Spanish division of American telecommunications company RSL Communications Ltd.  Alo was attempting to penetrate an already saturated Spanish market in which there was an ongoing battle for supremacy.  Initially this was a problem.  Companies such as Telefonica that had an established reputation and customer base were difficult to compete with.  After a failed attempt at interconnection with the telecom giant, Alo did some market research via surveys and focus groups.  They discovered that without major incentive, people were inclined to go with whatever company was familiar and convenient. That was bad news for Alo, especially since other competitors were already saturating the market with discounts and advertising.</p>
<p>The first and most obvious way that Alo could stand out among the crowd was through price.  Alejandro Rivas-Micoud, Alo’s director general, surmised that a small cut would not have the impact they were seeking.  Other telecommunications companies of the time were already offering significant cuts from the prices of Telefonica, the long time dominant provider for the region.  A larger, more more noticeable price difference between Alo and its competition would be necessary for them to achieve the type of penetration they sought.  In the end, they decided to put their low overhead to work for them and charge half the price of Telefonica.</p>
<p>Certainly a price difference that large would attract attention, but would it attract long term customers? <strong>Rivas-Micoud</strong> knew that other competitors were winning customers with style and image as much as with price and service.  These competitors also were offering discounts on Telefonica prices and had the benefit of more time in the market to establish their names.  Alo had no such luxuries.  Perhaps more importantly, during research it came out that people were doubtful of the price difference.  Why was Alo able to price itself so far lower than the competition?  In order to be successful, Alo would need to overcome this consumer skepticism.</p>
<p><a title="Alejandro Rivas-Micoud" href="http://www.alejandrorivasmicoud.com/" target="_self"><strong>Rivas-Micoud</strong></a>, born of a Uruguayan and an American mother, drew from his heritage and experience.  He traveled to the United States often, and people would often ask him to buy things for them while he was there since they were cheaper in the States.  As this seemed to be a common belief.  The people of Spain seemed to accept that things such as clothes and electronics would naturally be less expensive from the U.S.  With that realization, he began to apply this concept to Alo’s marketing campaign.</p>
<p>Alo would use American imagery, art, music, and an America referencing slogan — USA Solutions — to make a connection with the minds of the public and its existing concept of quality American services at a low price.  The slogan also created interest by referring to the status quo of existing prices as a problem in need of solving, something of a call to arms for the complacent.  “USA Solutions” doesn’t explain the entire reasoning for the price difference, but it does deflect skepticism enough to draw a lot of extra interest.  The plan was received well, and results began pouring in immediately.  Call volume to Alo’s call centers nearly doubled after the campaign was launched.  The connection of USA and its reputation for inexpensive products and services played a large part of getting Alo into Spain’s telecommunication game for good.</p>
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		<title>Alo One-Ups Telefonica in a Ad campaign war</title>
		<link>http://alejandrorivasmicoud.com/wp/alo-one-ups-telefonica-in-a-ad-campaign-war</link>
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		<pubDate>Sat, 30 Jul 2011 21:33:45 +0000</pubDate>
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		<description><![CDATA[Originally published by the Wall Street Journal When a big company starts running ads attacking a smaller one, it’s kind of a backhanded compliment.  On one hand, it lends legitimacy to the smaller company’s efforts.  On the other hand, it’s the kind of attack that requires and immediate and effective response. That’s the situation Alo [...]]]></description>
			<content:encoded><![CDATA[<h2><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;"><a title="Spanish Telephone Wars Spawn " href="http://online.wsj.com/article/SB957816904782860481.html" target="_blank">Originally published by the Wall Street Journal</a></span></h2>
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<p>When a big company starts running ads attacking a smaller one, it’s kind of a backhanded compliment.  On one hand, it lends legitimacy to the smaller company’s efforts.  On the other hand, it’s the kind of attack that requires and immediate and effective response.</p>
<p>That’s the situation Alo Communicaciones of Spain ended up in when Telefonica, the largest telecommunications company in the country, launched a new ad campaign.  In it, a new company is trying to solicit a person’s business.  The person asks questions such as what would happen if there’s a problem with the line, which the new company representative in the ad could not answer.  The obvious implication is that switching from Telefonica is a dangerous decision that could come back to bite a customer if there’s ever a problem.</p>
<p>For a smaller upstart company, finding an appropriate response is difficult.  How do you convince people that there isn’t an inherent risk in changing to a new company when the opposition is going out of its way to claim otherwise?  “Those ads were designed to put fear in people, and their ads are totally misleading” said Alejandro Rivas-Micoud, Alo CEO.  Telefonica is required to give technical service for all lines in Spain, regardless of what network the call was routed through.  As such, the answer to “what happens if there’s a problem with the line” is, in actually, the same as if the person remained a Telefonica customer.</p>
<p>Alo’s eventual solution was to run commercials with the same actors that customers recognized from the Telefonica ads.  This gave them the opportunity to debunk what they believed to be misrepresentations.  Using the same elderly lady as in the most recognizable of the Telefonica ads, the representative explained to her that her service was guaranteeed regardless of the carrier.  The lady then happily switched to Alo.</p>
<p>The ads made quite an impression — especially on Telefonica, which sued Alo claiming misrepresentation and dishonesty in the ad campaign.  However, the judge saw things in Alo’s favor, and found that Alo was not misleading or dishonest in its campaign.  The actors did not have exclusive contracts with Telefonica, and Telefonica wasn’t even referenced by name in the Alo ads.</p>
<p>Alo has been adding 2,000 new customers a day and has reached half a million customers in less than 6 months.  Clearly, the message is getting across.</p>
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		<title>Free Local Calling? Sign me up!</title>
		<link>http://alejandrorivasmicoud.com/wp/free-local-calling-sign-me-up</link>
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		<pubDate>Fri, 29 Jul 2011 15:59:31 +0000</pubDate>
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		<description><![CDATA[Originally published by the Wall Street Journal Spanish telecommunications company Alo continues to push forward into Spain’s crowded telecommunications market, still dominated by former monopoly Telefonica.  The company which employs “USA Solutions” as its tagline is pursuing a bigger market share this time by offering what Americans have taken for granted for a long time: [...]]]></description>
			<content:encoded><![CDATA[<h2><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;"><a href="http://online.wsj.com/article/SB953667188496456333.html" target="_blank" "see">Originally published by the Wall Street Journal</a></span></h2>
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<p>Spanish telecommunications company Alo continues to push forward into Spain’s crowded telecommunications market, still dominated by former monopoly Telefonica.  The company which employs “USA Solutions” as its tagline is pursuing a bigger market share this time by offering what Americans have taken for granted for a long time: free local phone calls.</p>
<p>It’s the most direct way to speak to consumers in a language they understand, says Alo CEO<a title="A. Rivas Micoud" href="http://www.alejandrorivasmicoud.com/" target="_self"><strong>Alejandro Rivas-Micoud</strong></a>.  “You tell people in the street you can offer them three megs of broadband, and they look at you funny, but everybody knows what free phone calls are,” stated Rivas-Micoud.  While chief competitor and market dominator Telefonica has been slow in rolling out broadband internet service, Alo is concentrating on improving its market share with a more recognizable feature.</p>
<p>The plan is to offer the free local phone calls in a package including broadband internet via wireless local loop at a reasonable price.  Alo’s hope is that this will bring more people in to use Alo’s services and also jump start their internet sales through the connection.  The ad campaign is already running well ahead of the broadband’s implementation with the hope that customers will have an appreciation for the benefits of broadband once it rolls out.</p>
<p>This is quite an attractive approach for the residential market, but it has yet to be determined whether this strategy will win them enough market share to make up for the smaller penetration of the business market.  Business customers generally spend considerably more on telecommunications products and services than residential customers, especially internet services.  By targeting the residential customers with free local calling, Alo is prioritizing itself in a market that is less appreciated in the telecommunications industry of Spain.  The question is whether they’re missing the most important target in doing so.  That is a question only time can answer.</p>
<p>Tags: <a href="http://www.alejandrorivasmicoud.com/tag/alejandro-rivas-micoud/" rel="tag">Alejandro Rivas Micoud</a>, <a href="http://www.alejandrorivasmicoud.com/tag/alo-ceo/" rel="tag">Alo Ceo</a>, <a href="http://www.alejandrorivasmicoud.com/tag/telefonica/" rel="tag">Telefonica</a></p>
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		<title>Alo´s buyout proposal to RSL Communications</title>
		<link>http://alejandrorivasmicoud.com/wp/alo%c2%b4s-buyout-proposal-to-rsl-communications</link>
		<comments>http://alejandrorivasmicoud.com/wp/alo%c2%b4s-buyout-proposal-to-rsl-communications#comments</comments>
		<pubDate>Thu, 28 Jul 2011 15:57:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>

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		<description><![CDATA[Originally published by the Wall Street Journal Alo Communicaciones SA burst onto the Spanish telecommunications scene aggressively.  They priced their services at half of market share dominator Telefonica, ran a series of high profile ads, and took steps to bring free local calls to the local scene.  Things are going to slow down for Alo, [...]]]></description>
			<content:encoded><![CDATA[<h2><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;"><a title="Alo Manages to Keep Afloat In Troubling Times for Industry " href="http://online.wsj.com/article/SB993056397810499032.html" target="_blank">Originally published by the Wall Street Journal</a></span></h2>
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<p>Alo Communicaciones SA burst onto the Spanish telecommunications scene aggressively.  They priced their services at half of market share dominator Telefonica, ran a series of high profile ads, and took steps to bring free local calls to the local scene.  Things are going to slow down for Alo, however.  Management at Alo recently submitted a buyout proposal to RSL Communications Ltd., its parent company.  RSLCom recently filed for Chapter 11 bankruptcy in the United States, rendering it incapable of financing the Spanish upstart division.</p>
<p>Alo hopes to save the company with the move by gaining autonomy.  They also will hopefully be able to separate their brand’s reputation from the reputation of the parent company and reduce its overall dept if the deal is accepted.  The move would benefit RSLCom by allowing it to recover at least part of its initial 70 million dollar investment into Alo.  The buyout is being backed by a number of investors, both local and foreign.</p>
<p>What becomes of Alo is uncertain, but what is certain is that Alo’s aggressive rollout of plans and advertising will have to be scaled back if it is to remain profitable under tighter financial restriction.  Alo has, in its short lifetime, run aggressive and expensive ad campaigns and even gone to court with Spanish telecom giant Telefonica in an effort to win market share.  Failing that, Alo may not survive.  There has reportedly been expressed interest in the 88% of Alo owned by RSLCom by other companies.</p>
<p>Tags: <a href="http://www.alejandrorivasmicoud.com/tag/alejandro-rivas-micoud/" rel="tag">Alejandro Rivas Micoud</a>, <a href="http://www.alejandrorivasmicoud.com/tag/alo/" rel="tag">Alo</a>, <a href="http://www.alejandrorivasmicoud.com/tag/rsl-communications/" rel="tag">RSL Communications</a></p>
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		<title>Clear Wire aterriza en España con la compra de Basa</title>
		<link>http://alejandrorivasmicoud.com/wp/clear-wire-aterriza-en-espana-con-la-compra-de-basa</link>
		<comments>http://alejandrorivasmicoud.com/wp/clear-wire-aterriza-en-espana-con-la-compra-de-basa#comments</comments>
		<pubDate>Sat, 02 Jul 2011 21:21:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>

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		<description><![CDATA[Originally published by the Diario Expansión El gigante del WiMax en EEUU aterriza en España con la compra de Basa El operador estadounidense de acceso a Internet con redes inalámbricas Clear Wire prepara su entrada en el mercado español. La compañía, pionera en la utilización de la tecnología WiMax, evolución del acceso sin cables a [...]]]></description>
			<content:encoded><![CDATA[<h2><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;">Originally published by the Diario Expansión</span></h2>
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<p>El gigante del WiMax en EEUU aterriza en España con la compra de Basa</p>
<p>El operador estadounidense de acceso a Internet con redes inalámbricas Clear Wire prepara su entrada en el mercado español.</p>
<p>La compañía, pionera en la utilización de la tecnología WiMax,  evolución del acceso sin cables a través de WiFi, ha acordado adquirir  al operador español Aló su proveedor de Internet de banda ancha, Basa.</p>
<p>Con la adquisición de la filial de Aló, compañía que dirige  Alejandro Rivas-Micoud, Clear Wire logra hacerse con una de las  licencias para operar telecomunicaciones inalámbricas en la frecuencia  de 3,5 Ghz.</p>
<p>Aunque originalmente las tres licencias que se adjudicaron para esta  banda de frecuencias se destinó a la prestación de telecomunicaciones  inalámbricas a través de LMDS–un sistema de transmisión por  radiofrecuencias–, la escasa viabilidad que ha mostrado esta tecnología  ha llevado a las empresas que la explotan –Iberbanda, Neosky y Basa– a  redirigir su estrategia hacia el acceso de banda ancha con la tecnología  WiMax.</p>
<p>Por este motivo, Telefónica negoció la compra de Iberbanda, que vetó  el Gobierno al entender que reforzaba el dominio del ex monopolio en  acceso a Internet. Y por eso Iberdrola mantiene Neosky pese al frenazo  de la tecnología LMDS y Clear Wire ha comprado Basa.</p>
<p>Aunque aún no es un realidad comercial, WiMax, acrónimo de  World-wide Interoperability for Microwave Access, es un estándar que  permitirá desplegar redes inalámbricas de banda ancha en zonas  metropolitanas o rurales, a las que se podrá acceder tanto desde  terminales fijos como, en un futuro, móviles. El interés que ha  levantado WiMax se debe a su fácil y rápido despliegue (con una estación  base se podrá dar servicio en área de hasta 50 Km, aunque en las redes  en prueba se alcanzan distancias de unos 30 Km) y su bajo coste de  implantación (un 50% inferior al necesario, por ejemplo, para desplegar  una red UMTS).</p>
<p>Clear Wire, que ofrece servicios con una tecnología pre WiMax en 200  ciudades de EEUU, Irlanda, Bélgica y Dinamarca. Fue fundada en octubre  de 2003 por Craig McCaw, uno de los más conocidos emprededores en nuevas  tecnologías en Estados Unidos desde que, en 1994, vendió su propia  compañía de móviles, McCaw Cellular Communications, al gigante de las  telecomunicaciones AT&amp;T. Tras esta operación, McCaw ha sido el  primer ejecutivo de varias empresas tecnológicas estadounidendes, entre  ellas Nextlink, un proveedor de sistemas de acceso a Internet que ahora  suministra a Clear Wire.</p>
<p>Fuente: expansión.com</p>
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