Through the commercial launch of Userlytics in 2011, customer insight, customer feedback, and user experience need no longer be a drawn out and logistically complex and costly process to obtain. Traditional focus groups & usability lab studies can now be supplemented by real time insights, garnered with no bias, directly from respondents homes or workplaces, at a cost that makes “customer sanity checks” possible on a daily basis for product & market development and optimization.
A unique technology (online Video-in-Video), enables companies to see their clients and, simultaneously, what their clients see, react to, interact with, listen to and say. All in the same composited Video-in-Video.
An excerpt from the Userlytics website:
Userlytics schedules, recruits and executes in-home panels for anything from pre-market banner and creative testing to application and website usability-testing. Userlytics is truly unique as it records participants using their own webcams (facial expressions and spoken thoughts), and their actions on their desktop (what they do), as they work through the creative being tested.
More recently, we been developing a new way and complementary to generate insights and feedback: uShowTell. By allowing companies to create contests for the best “Video Experience” feedback, and contributors to spontaneously identify issues and problems, and then embed on their site(s) and sell the resulting “Video Experience” videos (with a free preview), companies no longer have to worry that their research may be asking the wrong questions; respondents will proactively provide the answers and issues that are of real concern and interest to them. The website is still in beta testing, but should be available to the general public worldwide in early 2012. Those who would like to kick the tires during beta testing are encouraged to sign up on the site.
